Marketing and Sales

The Erenials Team has established two distinct strategies for marketing and sales: one for fundraising and the other for the implementation of Erenials with major content creation players, in a second phase.

For fundraising, in order to have an effective communication and reliable data, we use digital marketing tools. Traditional advertising, due to its high cost and lack of reliable indicators, is not suitable for this kind of project. To reach interested first supporters, regardless of their place of residence, digital and influencer marketing is the most interesting.

The digital marketing strategy includes content marketing, influencer marketing, social media and paid advertising. The goal is to showcase Erenials' vision and benefits, and generate qualified leads for successful fundraising.

First, digital content will be created and distributed on relevant social networks (Twitter, Discord, Telegram, LinkedIn, TikTok and Instagram). The first three will be the most active in interacting with the community, while the others will be used for paid advertising or retargeting purposes. Articles will also be published.

As for the paid advertisements, in order to respect the terms of use of the platforms, they will not redirect to the fundraising structure, but to a High-Value Content Offer that will present our vision, introduce the web3 and provide information about Erenials. This method will capture emails and notify interested parties of the launch of the fundraiser, once a sufficient number has been reached.

At the same time, strategic partnerships with investment DAOs will be established so that the project is confronted with experts who have the resources and network necessary to support the development and promotion of Erenials.

We will also get in touch with different actors who have acquired an active community already initiated to web3, in order to discuss the possibilities offered by the solution and to gain visibility while ensuring that it meets a user need.

Once the NFT relationship minting functionality is operational, leaders in the various content creation industries will be contacted to offer to implement the solution, and the first to do so will have access to a number of privileges, including commission fees, as recognition.

The strategies mentioned here can evolve according to the events and do not bind the $Erenials founding team.

For the moment, the second phase is confidential by nature, but informations will be shared with marketing contributors.